Connect Your Support Emails to Klaviyo: The Missing Piece in Your Shopify Store

Many Shopify store owners use Klaviyo as their email marketing platform. Klaviyo helps you track what customers do on your website and send them targeted emails. When you combine Klaviyo with Shopify, you get a powerful system for growing your online store.

But there's a big problem I see all the time.

When customers email your support team, Klaviyo never knows about it. These important customer interactions don't show up in your Klaviyo profiles. This means your marketing and support teams are working with different information.

The Problem: Support Emails Are Hidden from Klaviyo

Here's a real example: A skincare brand sent a "We miss you!" email to a customer who had just emailed support three times about a product issue. Not good for customer relationships!

This happens because:

• Support emails live in Gmail or help desk software
• Klaviyo doesn't automatically track these emails
• Your marketing team can't see what your support team knows

The result? Your Klaviyo Shopify integration is missing crucial data about your customers.

Using N8N for Workflow Automation Between Support and Klaviyo

To fix this problem, we built a simple workflow automation using N8N. N8N is one of the best business process low code automation tools for connecting different systems.

The process works like this:

1. Email Trigger: When someone emails your support address, N8N detects it
2. Smart Analysis: The system categorizes what the email is about
3. Klaviyo Check: N8N checks if the customer exists in Klaviyo
4. Create Event: The support email gets logged in Klaviyo as a customer event
5. New Profile: If they're not in Klaviyo yet, the system creates a profile

Once set up, this N8N workflow automation runs automatically, making sure all support emails appear in Klaviyo.

What You Can Do With This Klaviyo Shopify Integration

With support emails now in Klaviyo, you can:

Better Customer Segments in Klaviyo

Create segments like:

• "Contacted support recently" (don't send these people marketing emails)
• "Multiple support issues" (these customers might leave)
• "Product questions" (these people need more education)

Smarter Klaviyo Flows

You can create automated flows based on support emails:

• Send a "How did we do?" email after a support contact
• Create special win-back campaigns for customers with issues
• Send product tips based on common questions

How D2C Brands Can Use This Data

Once your support emails are tracked in Klaviyo, you unlock multiple options:

Create Better Customer Segments

Now you can build segments like:

• Customers who contacted support in the last 30 days
• Customers who reported product issues
• Customers who contacted support multiple times (high risk)

Build Support-Based Flows

Create automated campaigns that respond to support interactions:

• Follow up 3 days after a support interaction to check satisfaction
• Send additional product info to customers who had questions
• Target retention campaigns to frustrated customers

How This Helps Different Shopify Stores

This N8N Klaviyo integration can help various types of stores:

• Subscription boxes can spot cancellation risks early when customers email about delivery problems
• Clothing stores can reduce returns by sending better sizing guides to customers who ask about fit
• Food and beverage brands can explain products better to customers who have questions
• Beauty companies can educate customers about ingredients when they ask specific questions

Every type of Shopify store benefits from connecting support emails to Klaviyo for a complete view of customer interactions.

Why This Matters for Your Brand

This simple automation fills a critical gap in your customer data. By connecting support emails to Klaviyo, you create:

• A complete 360° view of customer interactions
• More relevant, contextual marketing
• Better coordination between support and marketing teams
• Early warning signals for at-risk customers

Other Ways to Connect Support with Klaviyo

Besides N8N, there are other business process automation tools:

Help Desk Options

If you use a help desk system:

• Gorgias has a Klaviyo integration, but it mainly works for chat, not emails
• Zendesk can connect to Klaviyo through tools like Zapier

All-in-One Systems

Some platforms try to do everything:

• Kustomer handles both support and some marketing
• HubSpot offers multiple tools but isn't specialized for Shopify stores

Using Supermetrics with Klaviyo

Supermetrics Klaviyo integration can help pull data for reporting, but it doesn't solve the support email problem directly. Supermetrics works best for getting Klaviyo data into spreadsheets for analysis.

Why N8N Workflow Automation Works Best

In my experience with Shopify stores, custom N8N workflow automations work best because:

• They capture exactly what matters to your business
• They can sort support issues into categories
• They work with your existing tools
• They're flexible as your business grows

Start Improving Your Klaviyo Shopify Integration

If your online store uses Klaviyo and Shopify but doesn't track support emails, you're missing important customer data.

Setting up this N8N workflow automation takes just a couple of days and requires very little maintenance. The benefits include better marketing, happier customers, fewer support tickets, and more repeat purchases.